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Federico Massa, alias Iena Cruz, is a Brooklyn based artist from Italy. Born in Milan in 1981, he graduated from the “Academy of Fine Arts of Brera”, in Milan in 2006. 


In the academy he studies set and design, but at the same time discovers a big art scene, learning news techniques to correlate them whit sprays on the different surface.


During his first year at the Academy, Federico helped found The Bag Art Factory collective in Milan, of which he is still an active member. This group of artists; including painters, sculptors, and set and designer, collaborates on a variety of projects and constantly organizes exhibitions of their works.

Federico’s years at The Bag Art Factory were formative in his artistic growth. During this time, key elements of his vision were developed through the exchange of ideas, of discussion, and contamination with other artist of the collective.


Two years later, he  enters in Biokip, a polyhedral group that make arts and electronic  music, collaborating with installation, exhibition, and staging, mixed in musicals and artistics scenaries.


More recent, is the project of custom lamps in plexiglass, created by A3 design.


Federico’s work has been presented in numerous exhibitions all over Europe, and has been published in catalogues as well as art books. In addition, he works in collaboration with well-known fashion brands.

Federico also did different works and exhibitions for charity, the last one is for the international project call Elephant Parade, act to recover funds to protect the endangered elephant Indonesia, the works will be auctioned by the famous auction house Christie’s.



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